About Us

Hey there, lovely here’s our story!

It all started for me during a time when life threw some pretty big curveballs my way. You know how life can sometimes make you feel like you're not quite good enough? Well, I've definitely had my share of those moments, where I felt underestimated and doubted. But instead of letting those feelings hold me back, I decided to channel all that energy into proving what I *am* capable of. As a single mom thrown in a position I would have never thought would occur, I realized it was time to really step up and create something not just for myself, but for my incredible daughter & son – and that's how Alicelily was born!

The name itself is incredibly special to me. My daughter, Alice, with her middle name Lily, is truly my sunshine. When my world turned upside down and I found myself a single mom with a tiny 4-month-old and not much to my name, she and her brother became my ultimate reason to push forward. Seeing her joyful little face, always laughing and just happy to have her mama close by, reminds me every single day why giving up isn't an option. She and her brother are quite simply, my everything.

Through Alicelily, my biggest dream is to inspire women everywhere – no matter what life stage you're in or what challenges you're facing – to believe in yourselves. I want you to know that you *can* navigate anything, all while feeling absolutely fabulous and confident. Every single piece you see in our collection is handpicked with so much thought and love, aiming to help you sparkle and feel truly empowered.

So, here's to finding your inner strength, looking amazing while you do it, and chasing after those dreams with all your heart!

With tons of love,

Alicelily Founder ♡